The installation ‘The hidden impacts we consume’ explores the complexity of the UK food system by highlighting the horticultural decline in home grown fruit and the reliance on imports. The project is inspired by the purchase and commercialisation of fruit and it seeks to humanise the UK’s Department for Environment, Food and Rural Affairs’ (DEFRA) total supply data. The physicalisation of information (Data Feminism, 2020) illustrates the consumption patterns of plums and bananas in 2019 and it embodies the history, concerns, practices and consequences of banana production in Colombia. Fruit nets, commercial labels and knots are mediums and tools to bring to life arguments and they attempt to support readers to stop seeing fruits as just commodities.

The installation sees the reader not as a passive spectator but as an active participant, experiencing data and engaging in conversation. Ideally presented at symposiums and events, this design outcome is directed at UK’s food & horticulture leaders that mould the directions of policy proposals.