social media publication
RAINFOREST PLANTS IN ECUADOR
The campaign focuses on the countries near the equator. It displays a series of visualisations that dive into endangered species, emphasizing in plants.
IG text
Ecuador is the eighth most biodiverse country on Earth. But, plants near the equator are severely threatened, one of the factors is the increasing temperature.
Unlike the UK, Ecuador's proximity to the Equator means higher temperatures, risks to biodiversity and a greater number of endangered plants.
Orchidaceae is a precious family plant but almost 24% are in danger in Ecuador.
Although several degrees of latitude separate us, the British can participate in the fight for the rainforest.
Unlike the UK, Ecuador's proximity to the Equator means higher temperatures, risks to biodiversity and a greater number of endangered plants.
Orchidaceae is a precious family plant but almost 24% are in danger in Ecuador.
Although several degrees of latitude separate us, the British can participate in the fight for the rainforest.
By comparing the UK figures to particular countries in crisis, we looked to engage the target with the case. The significant contrast of the numbers plays an important role in conveying the message. We look for people to feel and understand the data.
Data
CCKP, 2021.
IUCN Red List, 2021.
FAO, Forest Resources Assessment 2020.
IUCN Red List, 2021.
FAO, Forest Resources Assessment 2020.
Tech
Excel, Tableu, Illustrator, Photoshop, Miro
Team
Clarice Lam
Year
2022
@
Workshop led by Beyond Worlds Studio, London.
